Make Your Custom Enamel Pins Stand Out
So, you just got a nice new batch of custom enamel pins small quantity from your enamel pins manufacturer and now you want to post them on Instagram. After all, everyone knows that nothing really exists unless you post it on social media! Besides, this is also a great way to market your Los Angeles based accessories!
You put your pin on the nearest table, whip out your iPhone and take a pic. That looks terrible! The background is dull, the pin is in shadows and there’s way too much glare! You can’t possibly post this pic! So, what’s a person to do? Well, here are some great tips for on how to photograph your enamel pins so they stand out on Instagram.
5 Tips for Photographing Enamel Pins
#1 Choose the Best Background
When you are taking pictures of an inanimate object, you need to have a background that will draw attention to the item and not detract from it. This will make your picture look eye-catching and attractive to those scrolling past it on Instagram. Pay special attention to these background elements:
Color Me Bad
Start by choosing a colorful background. Make sure the color you choose complements the colors in your pin without overpowering it. For instance, if you are photographing a pin with red details in it, you can choose a red background in a tone that is slightly lighter or darker than the colors in the pin. Stay away from using colors that are too matchy, matchy with the main color of the pin.
Position Your Pin
Because your pin does not have a flat backing, it may look a bit cold and austere against a hard background. You may also have trouble balancing it. Photographing it on a soft background like a blanket, pillow, or gauzy scarf is a great way to solve this problem. Just be sure, once again, to choose a color that complements your pin. If your fabric has a pattern, make sure it is not too overwhelming.
Lapel on a Lapel
Another good idea is to photograph your pin as it should be worn, say on the lapel of a jacket. This will give your customers great style ideas and make them want to ‘get the look’. If you photograph your pins with other pins that complement them, this could be an effective way to upsell your products.
#2 Get the Lighting Right
Getting the right lighting for photos of your pins can be a matter of trial and error. You will need to work with the lighting of the room as well as the flash of your camera.
If you are an artist who creates enamel pins to sell and need to take pictures of your pins regularly, you may want to invest in better lighting options. That way, you’ll be able to photograph your pins perfectly every time.
Plus, after a while, it is likely you will have the system down so photographing your pins will be a quick and easy process.
#3 Choose Your Pin Location Wisely
To make your pin stand out, you will want to switch up the location of your pins in the photos. Try this: Imagine that your background is divided into thirds. Then, find where the thirds intersect and put your pin and that junction.
Having trouble finding your center? Not to worry! If your picture is not completely centred, there are cropping tools available to help you get the perfect perspective!
#4 Beware of the Glare
Because enamel pins are shiny in nature, it is likely there will be some amount of glare on them. There are many things you can do to try and deal with the glare.
An amateur photographer might try something like changing the position of the pin, taking pictures in different lights or at different times of day until glare is eliminated. They can also use white paper or cardstock to bounce the light off another surface and minimize glare.
If you are on a more professional level, you may have tools at your disposal that will help to minimize glare. Either a polarizer or lens hood will work for this purpose. If you have the right editing skills, you may also be able to eliminate the glare in post-processing.
#5 Add an Engaging Caption – and Don’t Forget the #Hashtag!
Now that you have a great looking picture, you will want to post it in such a way that it is sure to get the maximum amounts of likes and comments.
Use hashtags that are both relevant to your picture and topical. Add a caption that is brief but appeals to consumers on an emotional level. Post at a time of day when there is a maximum amount of traffic on the Instagram site.
These are all great ways to make your custom enamel pins small quantity stand out on Instagram. Using these methods are sure to attract attention to your product and hopefully, boost sales for your company. Good luck and happy posting!
Written by Rock and Roll Super Mom (Marissa Bergen)